At Pfeifer Studio we love our Greys…our Stansborough Greys that is. We also love the fabulous designers we get to work with, and we recently received a pleasant surprise from Planeta Basque, an award-winning full-service Architectural Interiors and Interior Design Firm out of Boston who frequently shops Pfeifer Studio.

Planeta Basque's Model for the W Boston Residences (Felt Cushions in Front)

Nationally recognized for their excellence and creativity, in addition to being featured in magazines like Interior Design and Design New England, we were excited to receive a photo of a stunning one bedroom model unit they designed for the W Boston Residences. Aside from the seriously gorgeous neutral color palette, we couldn’t help but notice the completely scrumptious gray floor cushions made from Stansborough wool felt purchased through Pfeifer Studio.

In case you didn’t already know, Pfeifer Studio is the exclusive online retailer of Stansborough’s wool fashion and home accessories collection. Stansborough, who weaves the rarest natural fibers in the world, is based out of a clean green 3000 acre farm nestled in New Zealand’s Waipara Valley. With products that are 100% environmentally safe and use only natural colors and biodegradable over dyes, there are no harmful acids used in the coloring process.

Designs superior to more common wools, the rare breed of sheep contributing to this effort are known as Stansborough Greys. With other 10 years of selective breeding to produce the silky and lustrous fiber, the flock is now over 1000 strong and still the only one of its kind in the world.

Stansborough's wool felts are individually made by hand, creating subtle variations that make each piece completely unique. To make the felt, wool fiber is laid to pattern on a felting table and covered with a layer of fine netting. Hot and cold soapy water is poured over the wool while a bamboo blind is used to roll and knead the wool into felt. The felt is then gently removed from the bamboo, carefully rinsed, spun, pulled into shape and dried flat.

In reference to our earlier mention of the seriously neutral color palette used in Planeta Basque’s room, we are glad to see last year’s emphasis on gray is still going strong. Our own personal liking of cool gray tones balanced with dark browns, you’ll see this referenced throughout the Pfeifer collection. And, with fall right around the corner, you’ll definitely want to check out more of our gray wool collection and especially our Wool Felt Rug and Wool Felt Mat created exclusively by Stansborough.

“The design concepts for the "inspired concepts" collection of model residences at The W Boston Residences, including all loose furnishings and certain fixtures and finishes, were entirely conceived by the participating designers. Starwood Hotels & Resorts Worldwide, Inc., W Hotels and their affiliates were not involved in developing the design concepts or selecting such furnishings, fixtures and finishes for the unit and make no representations that they are consistent with the image, quality, design standards and expectations of the W Brand. W Boston is a SW Boston Hotel Venture LLC project. The W Boston Residences are not owned, developed or sold by Starwood Hotels & Resorts Worldwide, Inc. or its affiliates. SW Boston Hotel Venture LLC uses the W® trademarks and trade names under a license from Starwood Hotels & Resorts Worldwide, Inc. This is not an offer to sell or solicitation of offers to buy, nor is any offer or solicitation made where prohibited by law. The statements set forth herein are summary in nature and should not be relied upon. A prospective purchaser should refer to the entire set of documents provided by SW Boston Hotel Venture LLC and should seek competent legal advice in connection therewith. Equal housing opportunity.”